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Wednesday January 31, 2007 18:26 by Gregor Kerr - WSM
There’s no such thing as a ‘free’ computer Anyone who has had a child in primary school over the past couple of years has no doubt heard of the ‘Tesco Computers for Schools’ scheme whereby in return for vouchers collected when you do your shopping, Tesco give ‘free’ computer equipment to schools. You’ve probably also heard about Tesco’s ‘Sport For Schools and Clubs’ and SuperValu’s ‘Kids in Action’ schemes. If you’ve seen the TV ads for the SuperValu version, you’ll probably associate SuperValu with healthy, happy kids. But how ‘free’ is ‘free’? Did you realise that to get a ‘free’ Gaelic football from SuperValu (retail price €18), you have to collect vouchers equivalent to shopping worth €3,950. In Tesco’s scheme, a captain’s armband needs €900 worth of shopping. And the figures are even crazier when the computer scheme is analysed. In 2006, to get a ‘free’ Apple 17inch iMac (online retail price €1,400) required a school community to spend €261,600 at Tesco. |
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